Sales Training Programme for Therapeutic Team
Aurolab/LAICO, March 7-13
A training programme was conducted for the field executives of the therapeutic team of Aurolab. A total of 30 field executives from southern India were brought together for this event. The team was trained for 7 days on various aspects including basic ophthalmology, products and selling skills. The training was led by Mr. Ramesh Venkataraman, Marketing consultant – Aurolab Therapeutic Team. Mr. Ramesh comes with an experience of more than 20 years with Alcon Pharma as its Marketing Head for Asia. The team was equipped with digital detailing and reporting applications during the training. The best performers in the training were rewarded by Mr. Krishnan, National Sales Manager and Mr. R.D.Sriram – Managing Director, Aurolab.
Women’s Day Celebration
Aurolab, March 8
At Aurolab, a variety of competitions were held from March 5th to 8th to celebrate Women’s Day. On the final day, Mrs. Vijaya Sundar, Principal, Mahatma School was invited as the special guest. Mr. R.D.Sriram, Managing Director – Aurolab presented the prizes to the winners.
Launch of Aurovue EV Toric
Aurolab introduced Aurovue EV Toric lens with a new dual haptic design. A launch kit designed with relevant contents were distributed to 225 surgeons.